Columbia House hopes you’ll come back for vinyl records

Whether or not it succeeds is another matter. Although vinyl sales are soaring, they still make up just 7 percent of the music market. Moreover, Columbia House isn’t exactly a household name for younger generations. If you grew up with iTunes, Spotify and YouTube, why would you yearn for a mail service that even your parents don’t use? Still, you have to give credit to the firm for seeking out a niche where physical copies are still in vogue — it beats trying to pretend that online media doesn’t exist.

[Image credit: Tom Simpson, Flickr]

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