Whether or not it succeeds is another matter. Although vinyl sales are soaring, they still make up just 7 percent of the music market. Moreover, Columbia House isn’t exactly a household name for younger generations. If you grew up with iTunes, Spotify and YouTube, why would you yearn for a mail service that even your parents don’t use? Still, you have to give credit to the firm for seeking out a niche where physical copies are still in vogue — it beats trying to pretend that online media doesn’t exist.
[Image credit: Tom Simpson, Flickr]
Article source: http://www.engadget.com/2015/12/26/columbia-house-vinyl-hopes/