The guides were actually launched last year, but only in a physical format. To go digital, Etsy partnered with On The Grid rather than host this content on its own site. On the Grid already has a number of city guides, all created by various curators but hosted and designed in a similar fashion. Etsy’s guides follow this design, though with the signature Etsy orange color. Once you pick a city, you can browse shops based on what types of items you’re looking for or just check out a map to see what’s nearby.
All in all, it’s a nice looking site that fits well with Etsy’s own aesthetic, so consumers likely won’t be thrown off by using these tools. An Etsy spokesperson called On the Grid “a great partner because their design aesthetic, audience and mission aligns well with Etsy’s.” It sounds like these guides aren’t a temporary intiative, either — Etsy says it’ll launch more in more cities over the next year.