Oh, this’ll go well. The London Eye ferris wheel is to be turned into a giant sentiment tracker Thursday, with a huge light show displaying how people on Twitter are feeling about the Olympic Games.
It’s a move that makes some of us here in the U.K. want to shake someone by the shoulders and yell, “Have you seen how much people are moaning already? What do you think is going to happen?”
Launched by feisty Olympic legend Daley Thompson, of button-bashing 8-bit fame, the show will start at 9 p.m. every night the games are on. Positive tweets will color the wheel gold, the Metro reports; negative will make it purple. Eye sponsor EDF Energy reckons it’s the first disaster-waiting-to-happen social media-driven light show.
Read more of “London Eye light show to measure Olympic moaning on Twitter” at Crave UK.
Article source: http://feedproxy.google.com/~r/cnet/pRza/~3/OS95ZUrrkGw/