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Disappearing-Ink Books Motiviate Lazy Readers to Finish Fast [Video]

a3be9 avt small Disappearing Ink Books Motiviate Lazy Readers to Finish Fast [Video]
Molly Oswaks

a3be9 medium Disappearing Ink Books Motiviate Lazy Readers to Finish Fast [Video]

A new anthology of Latin authors, forthcoming from the Argentinean publishers Eterna Cadencia, is being printed in such a way that each book practically demands its readers full attention and investment.

The publishers have identified a special ink that fades from sight after coming into contact with air and sunlight, cutting the life of an opened book short at just 2-months visibility.

“The Book That Can’t Wait”—as the project is called—aims to afford debut authors the attentive audience they so require, if they wish to see even marginal success. [PSFK]

Article source: http://feeds.gawker.com/~r/gizmodo/full/~3/EjZyrLxiwnk/disappearing+ink-books-motiviate-lazy-readers-to-finish-fast

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