Mog has been available in MINIs for several months, but the on-demand music service has finally been added to BMW. But before you get too excited, the latest integration will only benefit Mog subscribers.
Mog is an ad-supported streaming-music platform that one-ups Pandora by letting listeners dial up any song or artist they want to listen to online. For $4.99 per month, listeners can subscribe to the service and ditch the ads. If you want to access Mog’s library of 13 million downloadable songs, you’ll need to upgrade to Primo service for $9.99 and get the mobile app.
Unfortunately, the mobile app is also required to listen to Mog in a
car. If you have the Mog app, BMW’s ConnectedDrive integration will display artist, song, and channel information on the in-dash display, and let you control the app using the iDrive controller or steering wheel controls. If you’ve downloaded songs using Mog, you’ll be able to listen to stored music even if you don’t have a data connection.
Mog’s app is available for
Android, but BMW ConnectedDrive only supports iPhone at this time. ConnectedDrive will make it easier for subscribers to use Mog’s application in the car by giving them a way to search for music without fumbling with their phone. But if that advantage isn’t enough to entice to part with $10 per month, you can stick with the Pandora app, which is free and will pick songs for you.
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